![]() ![]() ‘Coat’ also rose 27 percent in the key 18-49 demographic, reaching a 2.34 from a 1.84. Now, ‘Coat of Many Colors’ is the most-watched broadcast TV movie in more than six years. It originally scored 13 million total viewers, per Nielsen’s Live + Same Day ratings, so per L + 3 Day numbers, “Coat” has now eclipsed 15.5 million total audience membesr. ![]() The movie’s 2.548 million additional total viewers in three-day delayed viewing is the biggest lift ever for a broadcast movie. The film was already a big hit ‘live’ - and it’s now set a record for delayed viewing. ![]() The movie, which dominated viewership across the US in almost all age categories on December 10, has been critically lauded and the staggering statistics tell the story.Īccording to Tony Maglio, author of TheWrap: “With three-day delayed viewing numbers in, NBC’s Dolly Parton‘s ‘Coat of Many Colors’ made-for-TV movie is now most-watched in 6 years. central time.Įxecutive producer Sam Haskell (left) on the ‘Colors’ set with director Steve Herek“After 15.6 million people saw Coat Of Many Colors making it the highest rated major network movie in the past six years, NBC has decided to broadcast an encore presentation of our movie on Christmas night,” co-executive producer Sam Haskell said. Dolly Parton is pictured with Oxonian Sam Haskell (center) Due to the amazing and not entirely unexpected popularity of Dolly Parton’s and producer Sam Haskell’s Coat of Many Colors on NBC on December 10, the network has made a decision to rebroadcast the film on Christmas night (Friday, December 25) at 7 p.m. ![]()
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